Last Thursday night we were invited to attend the Sweet Notions Boutique Event & Champagne Launch at Eight Private Members Club in London. Sweet Notions is a new social enterprise launching in the fashion world. They are all about recycling your fashion accessories to find them a new owner.
Sweet Notions collects, repurposes, and sells donated accessories to make a positive impact for people and the planet. Their carefully selected collection includes unique fine jewellery, one-of-a-kind accessories, new designer shoes and more. You can see their message at http://vimeo.com/14325030
Save Your Sole were invited to show guests how they can resole their shoes and upcycle. Upcycling is the process of converting old products into products of better quality and we showed all of the guests that they can turn their old shoes into shoes that they can wear again by repairing the sole and extending the life of the shoe.
We had Amanda from I CAN make shoes (www.icanmakeshoes.com) with us on the night who demonstrated the resoling process and how a new sole can transform a heel. Especially our red rubber soles for Christian Louboutin shoes. We also showed how to transform a pair of Jimmy Choo heels and a pair of Balenciaga wedges. You can buy new soles directly from Save Your Sole (www.saveyoursole.co.uk) to resole your heels like the shoes shown below.
Everyone loved the product and service and we look forward to helping all of these people upcycle their shoes!
For more information on Sweet Notions you can visit their website at www.sweetnotions.org
If you are interested in upcycling your old shoes so that you can wear them again you can buy new soles for your shoes now at www.saveyoursole.co.uk with next day delivery.