At Save Your Sole we love shoes. Clearly. Whilst we love designer shoes we also love working with other footwear brands to help them reach new markets and a bigger audience of shoe lovers.
Over the past six months we have been working alongside the founder of Rollie Nation – Vince Lebon – as the loved Australian footwear brand moves into the US market and sets up a new home in Williamsburg, Brooklyn.
Our role has been to help create strategic partnerships with local artists to collaborate with Rollie to launch an exclusive collection of shoes covered in art.
So last week we launched our first partnership introducing mural street artist James Goldcrown (creator of the #lovewall) to Rollie Nation and a #lovewall of shoes was born.
We started with a white wall and pure white Rollies. And what happened from there was magical. James created a #lovewall over the shoes & a limited edition collection of shoes was born.
In addition to these limited edition hand painted Rollie’s , the Australian footwear company also designed a collection of shoes incorporating the #lovewall art. The shoes launched this week and are now online to buy at www.rollienation.com
Celebrating love, diversity and community. Love conquers all.
Ps. We loved being a part of bringing this partnership together. And joining the movement that James Goldcrown #lovewalls inspire. To #spreadlove.
If you would like Save Your Sole to help build partnerships for your brand just email firstname.lastname@example.org